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Home  /  Personal  /  Hello, World!
10 September 2015
Personal

Hello, World!

Kerstin Reichert 2 Comments

Hi there. Thanks for stopping by. Glad you could make it.

Out of all the millions of websites and billions of pages you could have visited just now, you ended up here. I’m impressed. Thank you.

If you are looking for the latest SEO news I have to say, this might not be the right place for you. This is my personal space where I share my thoughts, event or conference recaps, recommendations, quotes I might like or other random things that I find interesting, amusing, fascinating or simply worth sharing. But I promise it will still be entertaining.

However, if you are new to this whole search business or if you are looking for some inspiration, here are some resources I can highly recommend:

1. Getting started with SEO

A great way to take the first step is to read the Google’s Search Engine Optimization Starter Guide (PDF). It gets updated regularly, so you can always get the latest version.

Preview Table of Contents - Google Search Engine Optimization Starter Guide

Table of Contents – Google Search Engine Optimization Starter Guide

2. Staying up to date

There are so many great websites, blogs, podcasts and video channels out there and it might seem hard to follow them all. I believe that all the truly important imformation will always find its way to me. To not leave it up to chance though here are some resources I like to read and follow.

Search Engine Land is probably one of my favorite websites out there. These guys work really hard to make sure you’ll never miss a thing. To make it even easier you can sign up for their daily SearchCap. A newsletter that gives you a quick summary of all the important news on search and search marketing of that day.

Similar to that is Search Engine Roundtable where Barry Schwartz covers all the latest events happening in search as well as current conversations in social media and forums.

Also not to miss is pretty much anything going on at the Google Webmaster Central Blog. A place where you will get the latest updates on crawling and indexing of sites for the Google index.

The same goes for the Google Inside Search Blog which will help you keep track of what is hapening in the world of the ever evolving search engine.

If you are curious about patents, how search engines might be using them now or in the future and what this could mean for your daily business, head right over to Bill Slawski’s Blog at SEO by the Sea. He is your man.

If you want to take a break from reading you can either join or watch the Google Webmaster Hangouts. The sessions are broadcasted live and are also recorded on the Google Webmasters YouTube channel. So you can always come back to the videos and watch them later. If you are around for the livestream you can also participate and ask questions to the ever friendly and patient John Mueller, Webmaster Trends Analyst at Google.

3. Being part of the conversation

Reading is fun and very helpful. But it is even more helpful if you actually join the conversation. There is so much learning in trying to help others find a solution to their problem or discussing your own issues with them.

You can do so at the Webmaster Central Help Forum, at the Webmasters Stack Exchange,  in the comment section of the Moz Blog and countless other places online.

4. Meeting people offline

I know. This might sound scary, but it is actually fun and can be very exciting. Working on your project within your own four walls or at your company’s office is great, but it is also nice to meet „real“ people, have offline conversations and discuss the latest topics. It can be very helpful to get a new angle on things, see how others approach a certain issue or maybe you’ll find out something completely new and never heard of. This is especially true if you step outside your own circle and meet up with professionals not workng in SEO.

Depending on where you live or on how far you are willing to travel there are countless opportunities to be part of a conference, a local meetup or event.

SMX München 2014

„Offline SEO“ at SMX München 2014

So this is my brief list of  helpful resources. Of course there are many more out there. Feel free to share your favorite ones in the comment section below.

About Author

Kerstin Reichert

Happy person who is in love with the internet, french bulldogs and the Big Bang Theory. Interested in all things digital and pretty much anything cool online.

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2 Comments

  1. Nate Reply
    8. November 2015 at 19:04

    Love the website. 🙂 very impressed

    • Kerstin Reichert Reply
      8. November 2015 at 19:06

      Thank you! Appreciate it.

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About me

SEO Manager at TSB Bank plc in London, UK.

Former SEO Director at Yourposition AG in Zurich, Switzerland. SEO Trainer at Digicomp Academy AG in Zurich and online for video2brain (LinkedIn Austria GmbH) in Graz.

Master of Science in Online Marketing. Bachelor of Arts in Business Economics.

Passionate about search, french bulldogs and travelling the world. Motivated by curiosity. Excited about learning something new every day.

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